Thailand's film, TV, and content production industry lacked a dedicated platform to connect talent with casting directors. ThaiCast was built from scratch to close that gap, with a clean, trustworthy, mobile-first experience for both performers and production teams.
The all-in-one casting platform connecting talent with production teams across Thailand — built from scratch.
ThaiCast brings casting calls, talent discovery, applications, and direct messaging into one place, designed around how Thailand's film, TV, and content industry actually works — not how a foreign tool assumes it should.
Casting in Thailand was broken by design. Directors ran their entire process through Line groups, spreadsheets, and word-of-mouth — no central way to discover, review, or contact talent. The tools that did exist were built for Hollywood, not Bangkok: US and European platforms whose language, workflow, and cultural context never quite fit. Thai talent and directors were left working around products that were never built for them.
Built a brand from zero. Designed the full identity system — logo, palette, typography, usage guidelines. The ThaiCast wordmark blends a calligraphic Thai-inspired "T" with a bold modern sans, accented by a red dot that adds energy without noise. Three lockups cover every context, paired with an Electric Blue and Accent Red palette on near-black and white, set in Public Sans across five weights.
Simplified the casting flow. Redesigned the core UX around two actions: applying for a role, and reaching out via chat. Talent can apply in seconds; directors message directly with no friction. Onboarding was broken into 5 focused steps — one ask per step, a persistent progress bar, and an early Talent-vs-Hire split that personalizes everything downstream.
Localized for the Thai market. Every decision, from the electric blue to the bilingual interface, was made for Thai users. The landing page was designed end-to-end for trust and easy entry, hero to final CTA. Desktop prioritized clarity across casting calls, discovery, applications, and hiring; mobile carried the same content in a stacked, single-column layout with a tab-bar nav and thumb-friendly CTAs — same content, less noise.
ThaiCast launched live at thaicast.io — a full Brand Identity, UI/UX, and Visual Design build delivered in 1–2 months. The platform ships fast onboarding, frictionless applications, and an identity rooted in local relevance rather than an imported template.
Tell me what you are building and I will help shape the interface, flow, and visual system.